Gambling stakeholders are responsible to ensure and maintain a safe gaming environment for players, as well as to comply with a strict set of rules that define several policies and requirements dealing with responsible gambling.
Gone are the days when a gambler had to visit a land-based casino in order to play and bet on a few games. Nowadays, online gambling sites and betting sites can be played anywhere in the world, straight from a mobile phone, and the extensive availability of gaming activities has its downsides.
Gambling addiction is growing, and what at first seems just like a pastime can quickly turn into a dangerous habit.
Online casinos have implemented several resources and measurements aiming to prevent addictive behaviours, providing a variety of self-control and protection tools so players can manage their games in the safest way possible.
Online operators developed a series of ethical standards that cope with responsible gambling policies, offering players features like deposit limits, loss limits, time-outs, time limits, and even self-exclusion that aim to prevent and avoid addictive and compulsive gambling.
The majority of online casinos created partnerships with independent third-party providers that ensure therapy and counselling for all gamblers in need of help, raising awareness and offering support for those seeking recovery.
But responsible gaming is a vast concept and deals not only with possible addictive behaviours from vulnerable players but also with areas like fraudulent and criminal behaviour, information privacy or accurate customer care, paying special attention to underage gambling.
That's why online providers have thorough registration processes that ensure that the legal age requirement is complied and laws regarding underage gambling are respected.
Assessing customer identity has also a key role in fraud prevention, as online casinos are obliged to implement several policies and procedures concerning money laundering and other fraudulent activities. Providers usually rely on fraud detection technology to block cybercriminals and keep a safe environment for paying customers.
The online gaming industry is built on technological advances and stakeholders started to realise that a responsible gaming policy should comprise not only potentially fallible self-control tools managed by players, but also predictive tools that can analyse and identify risk behaviours before they start, giving the possibility to promptly induce players to a healthier environment.
The European giant Mr. Green Casino recently implemented an innovative predictive gaming tool, a unique self-help gambling assistant bringing data analytics to the online gambling industry and giving players a vast insight into their risk behaviour. By analysing gaming data, the innovation aims to create a wider safe zone and prevent addiction.