Zlatan Ibrahimović has joined the gaming company Bethard as a new owner. According to local sources the deal was worth around £10 million. The British Football Association announced that the planned cooperation became known that they intend to launch an investigation against Zlatan.
The deal was completed after Zlatan joined LA Galaxy from Manchester United. Bethard has the ambition to become Europe's leading brand in betting and sports. In addition to Zlatan Ibrahimović being an active ambassador for the brand, he will engage in board meetings.
Erik Skarp is the co-founder and CEO of Bethard Group:
- This marks the start signal for our company. We have taken the bold decision to start building next-generation brand in sports betting and, of course, we are extremely pleased to have Zlatan on board. Is there any better partner to take on this trip than him, he asks and continues:
"In addition to an outstanding brand ambassador, we get a very committed partner who will undoubtedly help push us forward," comments the CEO.
Bethard is based in Malta and is currently licensed in Malta and the United Kingdom. As part of an aggressive growth strategy, the company is seeking licenses in several European countries and is expected to be in place on most key markets in Europe within two years. The partnership with Zlatan begins with immediate effect and will continue to evolve in the coming years.
Zlatan Ibrahimovic about the new cooperation:
"Of course, I have been watched by many betting companies during my career, but until now I have not been presented with anything that triggered me. With Bethard, something was different. It's a company with Swedish roots, the founders are from my hometown and the management is the real challenger who really wants to do things differently, he comments.
In addition to collaborating with Bethard, Zlatan Ibrahimovic has just signed a long-term promotional agreement with the phone giant Samsung.