● Mr Green experiences a 28.9% year-on-year rise in revenue.
● 2017 saw Mr Green scoop the Corporate Responsibility Provider of The Year.
● The online operator set for further growth in 2018 with Live Casino partnership.
Following in the footsteps of Nevada Gaming Control Board in the US smashing their own gaming revenue record, Mr Green, the online casino and gaming operator, has announced that 2017 was the company’s most successful year ever, with a 28.9% year-on-year rise in revenue.
Unveiling details of its 2017 financial report, the company declared a gaming revenue total of SEK1.192bn, which obliterated the 2016 total of SEK924.5m. Meanwhile, company EBITDA (earnings before interest, taxes, depreciation and amortization) increased by a staggering 103%, rising from SEK91.4m in 2016 to SEK185.6m by the end of 2017.
Last year was a busy and productive year for Mr Green which saw the company launch its ‘Green Gaming’ tool for players, an idea and feature which won them the ‘Corporate Responsibility Provider of The Year’ title at the Global Gaming Awards London, held earlier this month.
What happened during the year?
The company also expanded its audience reach, launching its online casino in the Danish market, introducing its first online bingo offering to players, and concluding the €7m acquisition of Evoke Gaming in December.
During a conference call in which he addressed the company’s strong year, Per Norman, Chief Executive of Mr Green & Co said:
“I can now state that 2017 was Mr Green’s most successful year ever. We delivered on our strategy, Mr Green 2.0, our product offering is better than ever and we expanded geographically. At the same time, we implemented a unique, industry-leading tool for Green Gaming. 2017 was a positive year for us, with a growth of 28.9% and a 103% improvement in EBITDA.”
This year looks set to further establish Mr Green’s strong place in the market, as the company have announced a Live Casino partnership with gaming company NetEnt at the ICE Totally Gaming 2018 event.
Commenting on the future of the company, Norman added:
“The new year, through February 8, also started strongly. It is gratifying to also be able to say that Denmark – where we launched the Mr Green casino site on December 28 – had a good start with a strong inflow of customers. “During 2018, we will focus on geographic expansion and integrate Evoke Gaming. At the same time, we will continue to develop our offering and enhance the efficiency of our customer communication. Mr Green celebrates its tenth anniversary this year and it will be another exciting year in the company’s history."